Andy Bell

Good stories.
Well told.

Video production, editing and AI video. From short-form content and brand films to television and series.

I’m Andy Bell, a Sydney-based senior video editor, producer, camera operator and AI botherer working with agencies, production companies and brands.

Andy Bell

My 20+ years of experience spans short-form content, brand and corporate films, TVCs, television and web series.

Let’s talk.

Work

  • Fin D'itinaldi

    A branded prank for Aldi’s socials, starring a fake winemaker, proving Aldi’s wines are right up there with the best.

    With the audience in on the joke from the get-go and an amazingly quick Fin, this piece was a joy to cut. The biggest challenge was getting it down to time!

    Agency
    Fourth Wall
    Client
    Aldi
    Year
    2024
    Role
    Editor, Location Editor, Colourist
    Deliverables
    • Hero EditVersioned for landscape and portrait, with no-music, extended and agency versions
    • Hero CutdownVersioned for landscape and portrait
    • 3 × Social ShortsDelivered in portrait, plus a landscape version for Facebook
    • Press Kit EditDelivered in landscape
  • Ivy Weekender

    Event coverage of Merivale’s three-day Ivy Weekender.

    Shot over three days and nights, this piece had literally hours of footage to sift through, full of people having an amazing time at Ivy in Sydney. Selects were really tough, and it became a jigsaw puzzle as we slowly whittled the shots down to the very best.

    Agency
    Hello Television
    Client
    Merivale
    Year
    2022
    Role
    Camera, Editor, Colourist
    Deliverables
    • Hero EditDelivered in landscape, plus a director's cut
    • Day to Night EditDelivered in landscape
    • Social CutdownDelivered in landscape
    • Day to Night Social CutdownVersioned for landscape and square
  • The Paris Meridian

    A cocktail how-to shot at Little Felix, made as a branded partnership between Merivale and Veuve Clicquot.

    Creating a fantastic-looking, cinematic piece was no chore with a beautiful venue and gorgeous ARRI footage. Amazingly, it wasn't storyboarded and was shot on the fly, which gave me carte blanche in the edit suite.

    Agency
    Hello Television
    Brand
    Veuve Clicquot
    Client
    Merivale
    Year
    2019
    Role
    Editor, Compositing, Motion Graphics, Colourist
    Deliverables
    • Hero EditDelivered in landscape, plus a captioned version
  • XeroCon Sydney

    Event coverage of XeroCon 2023 in Sydney.

    The convention itself was a riot of colour, which made the edit pretty easy to put together as we made our way around the International Convention Centre floor. There were lots of quirky little spaces to explore!

    Agency
    Hello Television
    Client
    Xero
    Year
    2023
    Role
    Camera, Editor, Colourist
    Deliverables
    • Hero EditVersioned for landscape, portrait, square and 4:5
    • CutdownVersioned for landscape, portrait, square and 4:5
  • A Home For Good TVC

    The launch campaign for the Blacktown Animal Rehoming Centre.

    The entire campaign was shot in a single day on location at BARC, across a multitude of settings including the centre itself, a park, a living room and more. Some creative compositing and cropping saved the day!

    Agency
    Murmur Group
    Client
    BARC
    Year
    2023
    Role
    Creative Development, Editor, Compositing, Colourist
    Deliverables
    • Hero EditDelivered in landscape for digital
    • 30s TVCDelivered in landscape, versioned for broadcast and digital
    • 15s Pre-rollDelivered in landscape, versioned for broadcast and digital
    • 6s Pre-rollDelivered in landscape for digital
  • A Brilliant Life

    A trailer campaign for Miriam Blumenstock’s book ‘A Brilliant Life’.

    There's no compositing here: every projection was captured in camera, on location in the space, which feels like a time capsule. Every shot was beautiful, and even though we cut multiple edits and stories, we still had shots left over!

    Agency
    Hello Television
    Client
    Hachette Australia
    Year
    2024
    Role
    Creative Development, Editor, Colourist
    Deliverables
    • 3 × Hero EditsDelivered in landscape, with pre-order and out-now versions of each
    • Internal Conference EditDelivered in landscape
  • All Creatures Welcome

    Little Creatures’ Mardi Gras campaign, featuring stunning visuals from Ruslan Khasanov and a remix of the Scissor Sisters’ classic anthem ‘Let’s Have a Kiki’.

    How do you create a story with blobs? That was the $64,000 question in this campaign. Working with 72&Sunny, we devised a way to make the blobs feel like they were coming together to celebrate. The result is an explosion of colour and joy.

    Agency
    72&Sunny
    Client
    Little Creatures
    Year
    2022
    Role
    Editor, Colourist
    Deliverables
    • 30s HeroVersioned for landscape and square, plus three out-of-home screen versions
    • 15s Brand EditVersioned for landscape, portrait and square
    • 15s Mardi Gras Bar EditDelivered in landscape
    • 2 × 6s Product EditsPacific Ale and Hazy Lager, each versioned for landscape, portrait and square
    • 6s Event EditVersioned for landscape, portrait and square
  • Untitled Horse Trainer Pilot

    A television pilot for Foxtel, made with Oxygen360.

    I was truly sad to see this one not picked up, because I loved working on it. The story and the photography were so engaging.

    Agency
    Oxygen360
    Year
    2015
    Role
    Creative Development, Editor, Colourist
    Deliverables
    • Hero EditDelivered in landscape
  • Sexyland Brand TVC

    A cheeky brand TVC for Melbourne adult store Sexyland.

    I love this edit. It's subtle and overt at the same time. I remember agonising over how many frames each shot needed to make the joke even funnier.

    Agency
    Oxygen360
    Client
    Sexyland
    Year
    2015
    Role
    Editor, Colourist
    Deliverables
    • Hero EditDelivered in landscape

Services

Offline Editing

Expert storytelling through precise pacing and structural flow for commercials, short films, and long-form.

Shoot

Self-shot interviews, events and branded content, captured with the edit already in mind.

Colour & Finishing

Advanced colour grading to establish the perfect mood and aesthetic, ensuring visual consistency across all project deliverables.

Motion Graphics

Custom typography, 2D and 3D animation and motion systems that bring complex ideas to life across every screen.

Post Producing

Pipelines, budgets and specialist teams managed from shoot to final delivery, on time and on budget.

Development

Creative and concept development for video projects, shaping strong ideas around production feasibility from first pitch to finished film.

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